Shakies Franchise

The Franchise Package | FAQ's | Next Steps

The Shakies concept has proven extremely popular with the general public, combining the popularity of some of the leading UK brands of confectionery with a fun and delicious milk drink. In addition Shakies now offer a range of real fruit Smoothies.

Shakies Franchising Ltd has recently been established to increase the 3 successful company run outlet by establishing Franchised outlets in suitable locations.
The management team of Shakies Franchising Ltd brings together all the hands-on know how of running a Shakies Outlet, with expertise in running a franchise, property negotiators, marketing and support. This is a ground floor opportunity to build a substantial and profitable business at relatively low cost.
Shakies is an enjoyable way to create a highly profitable business. Our combination of experience and know how will enable our Franchisees to operate to the very highest of standards. Nothing has been left to chance and our assistance will enable you to hit the ground running and benefit from a rapid return on your investment.

The Franchise Package
 
We are looking for Single Unit Franchisees who have the energy and resources to open and run a Shakies outlet, either in a hands-on role or Master Territory Franchisees who will develop an agreed number of outlets in a managerial role.
The cost of a Single Unit Franchise is in the region of £31,000, which includes all equipment, fittings, initial stock, full training, a tailored launch marketing programme, programme development and ongoing support. In addition you will need to allow for the lease of the premises and refurbishment.

Master Territory Franchises are available to operate an agreed number of outlets in an exclusive territory. As a Shakies Master Franchisee, you will have a significant business which will require the right infrastructure and team in place to support it.

Note: Subject to status, finance is available for the Shakies Franchise under the Small Firms Loan Guarantee Scheme. If you are interested in pursuing this, we recommend the services of Business Advice Bureau. This is an independent organisation specialising in raising business finance and they will charge for their services. For further details contact Richard Lindsley, Business Advice Bureau, e-mail babltd@aol.com, tel 07799 866825.

The Retail Premises

Store location is a major consideration and we will actively work with you to find the right shop and negotiate the lease. The following points should be considered:
• A minimum of around 300 sq ft of shop floor and 250 sq ft of storage.
• A1 ordinary retail shop category is sufficient.
• Prime High Street position is not essential and indeed is often too costly.
• Proximity to a school or college or in a tourist destination is desirable.
• The Shakies shop layout is clean, simple and low cost. This means it can be extremely cost effective to take a short term lease.

The Rewards
 
Shakies standard milkshakes sell for £2.50 and supersize for £3.50. Smoothies also sell for £2.50. The gross profit margin is in excess of 70%.

Turnover depends significantly on location. A small location, which can be run by two people is expected to have a turnover in the region of £200,000 and yield a gross profit of over £140,000. A town centre location is anticipated to have a turnover of around £400,000., which would result in a gross profit £280,000 plus.
If you decide to register your interest in this opportunity we will supply you with you the key financial and commercial details to help you reach an informed decision. We want our Franchisees to have realistic and achievable plans in place.
 

Our Support

As a Shakies Franchisee you will benefit from:
• Property Location - we will work with you to identify a suitable outlet and negotiate the lease.
• Shop Design, Branding and Fit-out – the Franchise Package includes signage and all equipment. We will assist you in implementing decoration, etc.
• Product Supply - our Franchisees will benefit from better negotiated rates with suppliers.
• Full Training - Training will focus on retailing skills, product knowledge and product training.
• Launch Assistance – one of our Field Executives will spend the launch week with you to make sure your opening is smooth.
• Launch Marketing – we will devise with you a launch marketing programme, this will depend on your local trading environment.
Our focus is to ensure that when the time comes to launch, you do not feel isolated, we don’t expect you to just get on with it. Ongoing you can rely on us for technical and marketing support, this will be achieved by regular newsletters, Franchisee meetings and personal visits.
The Qualities We Are Looking For
We are looking to appoint a strictly limited number of locally based Franchisees that have the drive and motivation to work closely with us to make a success of their own business. No previous retail experience is required, however you must be organised, able to follow a planned business format and able to motivate others, manage staff and exhibit a positive manner with customers.

FAQ's
 

1. What areas are available?
Most areas are available. Normally we anticipate opening a Shakies in a town with at least 150,000 population and you will be protected by an agreed exclusive territory.

2. What is the cost?
The total requirement is in the region of £40,000. In order to move quickly in the market you will need approx £15,000 liquid assets.

3. What experience do I need?
You do not need retailing experience. You must be organised, able to follow a planned business format and able to motivate others, manage staff and exhibit a positive manner with customers

4. Will I be able to sell my Franchise?
Yes, you can sell your Shakies Franchise business just like any other business. However, we will vet the incoming Franchisee in the same way as we vet you. We also reserve the right to match the highest offer you have received and buy the business ourselves.

5. Will I have to work full time in the business?
No, we will consider people who are able to manage the business effectively at arms length.

6. Can Shakies offer any financial assistance?
We will assist you in preparing a business plan and can introduce you to funding specialists.

7. Can I open more than one shop?
Yes and we will encourage you to grow with us.

8. Can I find my own premises?
Yes, but if required we do provide assistance in locating premises and negotiating the lease. Please note we must approve all premises, this is important to maintain standards.

7 Steps to Becoming A Shakies Franchisee

Step 1
Register your interest on the form below.
Step 2
We will arrange an initial meeting, either at our offices in London or at a Regional Meeting. Here you will be required to sign a Confidentiality Agreement and you will be given more detailed financial information and Franchise Agreement.
Step 3
Suitable Applicants will then be invited to spend time at an existing Shakies outlet.
Step 4
You submit an Application with a refundable deposit of £2,500
Step 5
If you are accepted and once the legal formalities are completed and the required fee is paid we shall work with you to ensure that your chosen site is suitable and ensure it is refurbished to our standards.
Step 6
Your training will normally coincide with your store refurbishment.
Step 7
We will spend the launch week with you to ensure your business opening runs smoothly and we will supervise your launch marketing programme.

Next Step

Please register your interest by completing the following form.:
 

You can also e-mail us at : info@shakies.co.uk